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Tales Of A Dinosaur

Foreword

“Sears is like a dinosaur.
If you want its attention, pound on its tail with a club.
After repeatedly clubbing the beast,it might turn its head to see the cause of the irritation.”

Joe Fisher began his career with Sears in 1953 writing copy for the Christmas catalog and retired as a Vice President 32 years later.

Arthur Wood was the Chairman when he started, Edward Brennan when he left. During the years I grew up I often heard the names of the Sears people my Dad worked with but I never knew much more than the names.

In my Dad’s words, “Tales of a Dinosaur is a series of vignettes about human frailty in a specific corporate arena called Sears”. It’s about the people and values that made Sears great,and it’s about the people and decisions that set the decline of Sears in motion.

Sears was our life growing up, and Sears was good to us. Watching Sears decline was difficult for my Dad – but he was also a prudent realist who sold all his Sears stock shortly after he left; nostalgia only goes so far!

Whether you were part of the Sears family or just bought a pair of Jeepers in your life, “Tales of a Dinosaur” is a good read. There are great insights into the personalities of the movers and shakers and snapshots of what life was like during the glory days of Sears.

My Dad passed away on May 29, 2005 after a long battle with colon cancer. He was an amazing man who taught us not only how to live, but how to face the end when everything goes against you. He will be missed by many.

Doug Fisher
June 11, 2005


File nameTales of a Dinosaur.pdf
File Size1.43m
Linked to Joseph Norman FISHER

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